Showreel

SELECTED COMMERCIAL WORK — №35 → №01 · NEWEST FIRST

№35National Museum of Korea × BLACKPINKYG ENTERTAINMENT ·· 2026
National Museum of Korea × BLACKPINK

National Museum of Korea × BLACKPINK 'EP_DEADLINE' Spotify Listening Zone –– Interactive sound experience design and technical direction built around ultra-directional speakers. View ↗

№34Alma Titanium × Seol In-ah Ad CampaignALMA KOREA ·· 2026
Alma Titanium × Seol In-ah Ad Campaign

Alma Titanium × Seol In-ah ad campaign laser design –– Audiovisual direction rendering the brand identity in laser visuals. View ↗

№33XG — Hipnotize M/VXG / AFF ·· 2025
XG — Hipnotize M/V

Laser design for global K-pop group XG's 'Hipnotize' music video –– Laser visual direction, from concept planning to technical execution. View ↗

№32JoongAng Ilbo Winter Festival COEX InteractionJOONGANG ILBO ·· 2025
JoongAng Ilbo Winter Festival COEX interactive contentProject process map

COEX (JoongAng Ilbo) Winter Festival media art –– Interactive media art combining real-time QR web message rendering, depth-camera silhouette recognition, and a particle system. View ↗

№31La Roche-Posay 50th Anniversary Pop-upLA ROCHE-POSAY ·· 2025
La Roche-Posay 50th Anniversary Pop-upProject process map

La Roche-Posay 50th anniversary pop-up –– An experiential brand space integrating ultrasonic-sensor video control, AI face-recognition compositing, and a custom photo booth. View ↗

№30KB Financial Group KIAF Media Experience SystemKB FINANCIAL GROUP ·· 2025
KB Financial Group KIAF Media Experience SystemProject process map

KB Financial Group KIAF media experience system — planning, development, and operation –– An interactive art-fair experience integrating RFID authentication, LiDAR sensors, AI image generation, and kiosks. View ↗

№29HYBE BTS FESTA Interactive Experience ContentHYBE ·· 2025
HYBE BTS FESTA interactive experience content

HYBE BTS FESTA interactive experience content development –– Fan-participatory interactive content, from planning to technical execution. View ↗

№28Disney Alien: Romulus Pop-upDISNEY KOREA ·· 2024
Disney Alien: Romulus Pop-upProject process map

Disney Korea Alien: Romulus horror experience pop-up –– An immersive sensory theater combining dual-LiDAR position tracking, automated-door relay control, and synchronized video and sound triggering. View ↗

№27OLIVE YOUNG 'Ollyeongjang'OLIVE YOUNG ·· 2024
OLIVE YOUNG 'Ollyeongjang'

OLIVE YOUNG 'Ollyeongjang' pop-up event –– An interactive experience space drawing participation through brand-tailored arcade games and seasonal UI design variations. View ↗

№26FOOTJOY PRO/SLX ShowcaseFOOTJOY KOREA ·· 2024
FOOTJOY PRO/SLX Showcase

FootJoy PRO/SLX new product showcase –– An interactive brand experience integrating a drawing application, real-time LED-linked direction, and a data-archiving web server. View ↗

№25CALLAWAY PARADIGM Ai Smoke Data LabCALLAWAY ·· 2024
CALLAWAY PARADIGM Ai Smoke Data LabProject process map

Callaway PARADIGM Ai Smoke Data Lab –– An experiential brand exhibition integrating an RFID tagging system, video playout servers, line-LED direction, and a custom brand app. View ↗

№24Disney Inside Out 2 Pop-upDISNEY KOREA ·· 2024
Disney Inside Out 2 Pop-up

Disney Korea Inside Out 2 pop-up –– An experiential exhibition bringing the characters' world into space through wireless lighting control and video playout software operation. View ↗

№23ADIDAS New Year Event Pop-upADIDAS KOREA ·· 2023
ADIDAS New Year Event Pop-upProject process map

adidas Korea New Year event pop-up –– A large-scale experiential brand space integrating an emblem customization app, a running arcade game, real-time card printing, and an SMS delivery system. View ↗

№22BENETTON × TUKATA Pop-upBENETTON ·· 2023
BENETTON × TUKATA Pop-up

Benetton × TUKATA collaboration pop-up –– Interactive content built on a remote photo kiosk and a custom photo-paper printing system for participatory brand experience. View ↗

№21White NightBACON MOVEMENT ·· 2023
White NightProject process map

Bacon Movement White Night –– An immersive spatial performance realized through laser-projector direction and spatial laser lighting. View ↗

№20VANS STATION SINDANGVANS ·· 2023
VANS STATION SINDANG

VANS Station Sindang pop-up –– A brand experience space integrating real-time video playout software with stage lighting planning and direction. View ↗

№19CASSCOOL SUMMER Pop-upCASS ·· 2023
CASSCOOL SUMMER Pop-upProject process mapProject process map

CASS CassCool summer pop-up –– A large-scale experiential pop-up integrating a drawing app, trampoline and turntable photo booths, real-time LED video playout, and a QR download system. View ↗

№18DO TREASURE CONCEPT Pop-upYG ENTERTAINMENT ·· 2022
DO TREASURE CONCEPT Pop-upProject process map

YG Entertainment TREASURE concept pop-up –– A fan-participatory interactive space combining an RFID system with an AR photo zone — AR photo program direction and a real-time photo printing system. View ↗

№171st NFT FESTIVAL, Shinsegae Centum CitySHINSEGAE ·· 2022
1st NFT FESTIVAL, Shinsegae Centum City

Shinsegae Centum City 1st NFT FESTIVAL –– An interactive exhibition making NFT art tangible through responsive physical buttons and video-source conversion software. View ↗

№16Busan Culture & Arts Festival 'Organic Gallery'BUSAN CULTURAL FOUNDATION ·· 2022
Busan Culture & Arts Festival 'Organic Gallery'Project process map

Busan Cultural Foundation Culture & Arts Festival 'Organic Gallery' –– A media art exhibition installation conceived as a public art project. View ↗

№15TWISTED TWENTY OF LUSH KOREALUSH KOREA ·· 2022
TWISTED TWENTY OF LUSH KOREA

Lush Korea 20th anniversary pop-up –– A large-scale experiential brand exhibition integrating RFID tagging, a mirror box, motion sensing, chroma-key shooting sets, SMS reception, a customer data center, and a QR-based receipt printing program. View ↗

№14LANEIGE LIFE OASIS 2.0LANEIGE ·· 2022
LANEIGE LIFE OASIS 2.0Project process map

LANEIGE LIFE OASIS 2.0 –– An immersive brand experience integrating spatial lighting direction, motion-responsive lighting, a moving-light control system, and audiovisual direction. View ↗

№13ETRO LIQUID PAISLEY S22 CAPSULEETRO ·· 2022
ETRO LIQUID PAISLEY S22 CAPSULE COLLECTION

ETRO LIQUID PAISLEY S22 capsule collection –– A fashion-brand experiential exhibition realized with a touch-responsive LED wall system and a custom source-conversion program. View ↗

№12FLASH 025S RECOLLECTION 01 EXHIBITION025S ·· 2022
FLASH 025S RECOLLECTION 01 EXHIBITIONProject process map

025S FLASH RECOLLECTION 01 exhibition –– An immersive exhibition space combining custom photo kiosks with kaleidoscopic structure direction. View ↗

№11Hyundai Department Store FIND THE HAPPINESSHYUNDAI DEPARTMENT STORE ·· 2021
Hyundai Department Store FIND THE HAPPINESS

Hyundai Department Store FIND THE HAPPINESS –– An experiential exhibition integrating spatial lighting direction, a responsive lighting control system, and audience-participatory interaction. View ↗

№10POSCO Park1538 Civilization of SteelD'STRICT ·· 2021
POSCO Park1538 Civilization of Steel

POSCO Park1538 'Civilization of Steel' –– An interactive exhibition space integrating motion-recognition software with people-following moving lights. View ↗

№09HYUNDAI Motor Studio 'SMILE STUDIO'HYUNDAI MOTOR ·· 2020
HYUNDAI Motor Studio 'SMILE STUDIO' Campaign

Hyundai Motor Studio SMILE STUDIO campaign –– A visitor-participatory brand experience planned and operated with custom photo kiosks and a tailored print program. View ↗

№08Midnight Story — SUPER JUNIOR-K.R.Y.SM ENTERTAINMENT ·· 2020
Midnight Story (Live Clip) — SUPER JUNIOR-K.R.Y.

SM Entertainment SUPER JUNIOR-K.R.Y. –– 'Midnight Story' live clip. A performance film extending the stage through projection-mapping direction. View ↗

№07The Witcher (Netflix) Pop-up ExhibitionNETFLIX ·· 2020
The Witcher (Netflix) Pop-up Exhibition

Netflix The Witcher pop-up exhibition –– An immersive exhibition bringing the series' world into space through the design and installation of its main kinetic structure. View ↗

№06PSYCHO (M/V) — JustinYUE HUA ENTERTAINMENT ·· 2020
PSYCHO (M/V) — Justin

Yuehua Entertainment Justin 'PSYCHO' music video –– The video's visual impact realized through laser-projector direction and performance lighting. View ↗

№05Live Virtual Concert OVERPASS — YG, MINOOVERPASS ·· 2020
Live Virtual Concert OVERPASS 2020 — YG, MINO

YG MINO OVERPASS 2020 live virtual concert –– A live performance rendering virtual space through laser-projector direction and performance lighting. View ↗

№04Don't I know — OhelenOHELEN ·· 2020
Don't I know — Ohelen

Ohelen 'Don't I know' laser lighting direction –– Stage visuals combining laser projectors with performance lighting. View ↗

№03Accident (Live Clip) — WOODZYUE HUA ENTERTAINMENT ·· 2020
Accident (Live Clip) — WOODZ (Cho Seung-youn)

Yuehua Entertainment WOODZ (Cho Seung-youn) 'Accident' live clip –– Custom lighting fabrication and performance lighting direction. View ↗

№02NAVER Webtoonist DayNAVER WEBTOON ·· 2019
NAVER Webtoonist Day

NAVER WEBTOON Webtoonist Day –– An event delivered with custom lighting design and fabrication, and lighting performance direction. View ↗

№01Mercedes-Benz Pop-up, EQ FutureMERCEDES-BENZ ·· 2019
Mercedes-Benz Pop-up, EQ Future

Mercedes-Benz EQ Future pop-up –– An experiential brand exhibition integrating a position-sensing program with head-to-head interactive games. View ↗

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