


National Museum of Korea × BLACKPINK 'EP_DEADLINE' Spotify Listening Zone –– Interactive sound experience design and technical direction built around ultra-directional speakers. View ↗
SELECTED COMMERCIAL WORK — №35 → №01 · NEWEST FIRST



National Museum of Korea × BLACKPINK 'EP_DEADLINE' Spotify Listening Zone –– Interactive sound experience design and technical direction built around ultra-directional speakers. View ↗





Alma Titanium × Seol In-ah ad campaign laser design –– Audiovisual direction rendering the brand identity in laser visuals. View ↗





Laser design for global K-pop group XG's 'Hipnotize' music video –– Laser visual direction, from concept planning to technical execution. View ↗






COEX (JoongAng Ilbo) Winter Festival media art –– Interactive media art combining real-time QR web message rendering, depth-camera silhouette recognition, and a particle system. View ↗






La Roche-Posay 50th anniversary pop-up –– An experiential brand space integrating ultrasonic-sensor video control, AI face-recognition compositing, and a custom photo booth. View ↗






KB Financial Group KIAF media experience system — planning, development, and operation –– An interactive art-fair experience integrating RFID authentication, LiDAR sensors, AI image generation, and kiosks. View ↗





HYBE BTS FESTA interactive experience content development –– Fan-participatory interactive content, from planning to technical execution. View ↗






Disney Korea Alien: Romulus horror experience pop-up –– An immersive sensory theater combining dual-LiDAR position tracking, automated-door relay control, and synchronized video and sound triggering. View ↗





OLIVE YOUNG 'Ollyeongjang' pop-up event –– An interactive experience space drawing participation through brand-tailored arcade games and seasonal UI design variations. View ↗





FootJoy PRO/SLX new product showcase –– An interactive brand experience integrating a drawing application, real-time LED-linked direction, and a data-archiving web server. View ↗






Callaway PARADIGM Ai Smoke Data Lab –– An experiential brand exhibition integrating an RFID tagging system, video playout servers, line-LED direction, and a custom brand app. View ↗



Disney Korea Inside Out 2 pop-up –– An experiential exhibition bringing the characters' world into space through wireless lighting control and video playout software operation. View ↗






adidas Korea New Year event pop-up –– A large-scale experiential brand space integrating an emblem customization app, a running arcade game, real-time card printing, and an SMS delivery system. View ↗





Benetton × TUKATA collaboration pop-up –– Interactive content built on a remote photo kiosk and a custom photo-paper printing system for participatory brand experience. View ↗






Bacon Movement White Night –– An immersive spatial performance realized through laser-projector direction and spatial laser lighting. View ↗





VANS Station Sindang pop-up –– A brand experience space integrating real-time video playout software with stage lighting planning and direction. View ↗







CASS CassCool summer pop-up –– A large-scale experiential pop-up integrating a drawing app, trampoline and turntable photo booths, real-time LED video playout, and a QR download system. View ↗






YG Entertainment TREASURE concept pop-up –– A fan-participatory interactive space combining an RFID system with an AR photo zone — AR photo program direction and a real-time photo printing system. View ↗



Shinsegae Centum City 1st NFT FESTIVAL –– An interactive exhibition making NFT art tangible through responsive physical buttons and video-source conversion software. View ↗






Busan Cultural Foundation Culture & Arts Festival 'Organic Gallery' –– A media art exhibition installation conceived as a public art project. View ↗



Lush Korea 20th anniversary pop-up –– A large-scale experiential brand exhibition integrating RFID tagging, a mirror box, motion sensing, chroma-key shooting sets, SMS reception, a customer data center, and a QR-based receipt printing program. View ↗






LANEIGE LIFE OASIS 2.0 –– An immersive brand experience integrating spatial lighting direction, motion-responsive lighting, a moving-light control system, and audiovisual direction. View ↗





ETRO LIQUID PAISLEY S22 capsule collection –– A fashion-brand experiential exhibition realized with a touch-responsive LED wall system and a custom source-conversion program. View ↗






025S FLASH RECOLLECTION 01 exhibition –– An immersive exhibition space combining custom photo kiosks with kaleidoscopic structure direction. View ↗



Hyundai Department Store FIND THE HAPPINESS –– An experiential exhibition integrating spatial lighting direction, a responsive lighting control system, and audience-participatory interaction. View ↗





POSCO Park1538 'Civilization of Steel' –– An interactive exhibition space integrating motion-recognition software with people-following moving lights. View ↗





Hyundai Motor Studio SMILE STUDIO campaign –– A visitor-participatory brand experience planned and operated with custom photo kiosks and a tailored print program. View ↗



SM Entertainment SUPER JUNIOR-K.R.Y. –– 'Midnight Story' live clip. A performance film extending the stage through projection-mapping direction. View ↗




Netflix The Witcher pop-up exhibition –– An immersive exhibition bringing the series' world into space through the design and installation of its main kinetic structure. View ↗



Yuehua Entertainment Justin 'PSYCHO' music video –– The video's visual impact realized through laser-projector direction and performance lighting. View ↗




YG MINO OVERPASS 2020 live virtual concert –– A live performance rendering virtual space through laser-projector direction and performance lighting. View ↗



Ohelen 'Don't I know' laser lighting direction –– Stage visuals combining laser projectors with performance lighting. View ↗




Yuehua Entertainment WOODZ (Cho Seung-youn) 'Accident' live clip –– Custom lighting fabrication and performance lighting direction. View ↗




NAVER WEBTOON Webtoonist Day –– An event delivered with custom lighting design and fabrication, and lighting performance direction. View ↗




Mercedes-Benz EQ Future pop-up –– An experiential brand exhibition integrating a position-sensing program with head-to-head interactive games. View ↗
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