MERCEDES-BENZ · EQ Future 2019

Mercedes-Benz EQ Future Pop-up
An EQ charging challenge played with your feet

EQ Future exhibition space, Garosu-gil, Seoul · Interactive stage
2019.10.22 – 2020.01.19

The LED floor detects where visitors stand.
Each step charges the players' batteries. Stepping on a number brings a vision of Seoul in 2039 across the wall.

Client
Mercedes-Benz Korea
Agency
ER Plus
Year
2019
Contribution
Position-sensing software design
Competitive interactive game and interactive floor content
A stage with EQ future on the front LED wall and circles of light on the LED floor

The future of electric mobility,
felt first through your feet

EQ Future was a Mercedes-Benz pop-up exhibition introducing its first all-electric EQC and its vision for future mobility. The interactive stage inside combined a front LED wall with an LED floor beneath visitors' feet. We developed software to detect visitors' positions on the floor and created three interactive experiences for the stage.

One LED wall, one LED floor,
three experiences on a single stage

The stage consists of a front LED wall, an LED floor and tiered seating at the side. Sensors in the floor report where visitors step; the program calculates their positions and changes the wall and floor imagery.

White model of the interactive stage: EQ future on the front LED wall, two glowing starting circles on the LED floor and tiered seating on the right.Front LED wallPlayer 1 starting circlePlayer 2 starting circleTiered seating

The LED floor reads foot positions, and the front LED wall and floor respond together.

Stage overviewVideo · SILO Lab
InputLED floor sensors
Where the foot touches
→
ProcessingPosition-sensing software
Calculating foot position and size
→
OutputFront LED wall · LED floor
Game · City · Circles of light
A
A charging challenge played with your feet · EQ charging gameTwo players · Battery gauges on the front LED wall

The more you step,
the more your battery charges

When two players stand briefly on the blue and pink starting circles, a countdown begins. For 30 seconds, they step on charging circles that appear and move around their side of the floor to fill the batteries on the front LED wall. The first player to reach 100% wins. The results screen shows the energy collected by both players.

Stand on the starting circle → Start → Charge → WinVideo · SILO Lab
Stand on the starting circleVideo · SILO Lab
Charging the batteriesVideo · SILO Lab
VictoryVideo · SILO Lab
  1. Illustration of two people on blue and pink floor circles with two empty batteries on the wall
    Stand on the starting circle

    Two players stand on the blue and pink starting circles.

  2. Illustration of two people stepping on small floor circles as batteries on the wall fill up
    Step on charging circles

    Step on the charging circles that appear on your side to fill your battery.

  3. Illustration of a person celebrating with both arms raised beneath a fully charged blue battery
    Fill your battery first to win

    The first player to fully charge their battery wins.

Game visuals for the front LED wall and floor

The upper part appears on the front LED wall; the lower part appears on the LED floor.

Standby
Start
Charging
Results

Through the fun of competition,
experience electric charging with your body.

BExplore Seoul in 2039 by stepping on numbers ↗
B
Explore Seoul in 2039 by stepping on numbers · Vision Seoul 2039Six floor spots · Zooming on the front LED wall

Step on a number,
and a city scene comes closer

The front LED wall displays Mercedes-Benz's vision of Seoul in 2039, with six numbered spots arranged in a row on the floor. Stepping on a spot zooms the city on the wall into a scene for that theme, revealing future streets and mobility with accompanying explanations.

The wall zooms into a city scene when a visitor steps on a spotVideo · SILO Lab
Six spotsVideo · SILO Lab
The city in close-upVideo · SILO Lab
  1. Illustration of a person walking along six floor circles in front of a cityscape wall
    Walk along the spots

    Six numbered spots lie on the floor in front of the cityscape wall.

  2. Illustration of a person standing on the third circle, glowing blue beneath their feet
    Step on one

    Step on a number to light up that spot.

  3. Illustration of a wall zoomed into a street scene, with a blank information panel beside it
    The city comes closer

    The city on the wall zooms into a scene for that theme.

With a single step,
choose a scene from the city of the future.

CLight follows your footsteps ↗
C
Light follows your footsteps · Interactive floorFor everyone who steps onto the stage

Wherever you walk,
circles of light follow

Even between games and city explorations, the stage responds to visitors. A circle of light blooms wherever a foot touches the floor, then follows as the visitor moves.

Circles of light blooming beneath visitors' feet as they enter the stageVideo · SILO Lab
Circles following footstepsVideo · SILO Lab
The floor before the gameVideo · SILO Lab
AA charging challenge played with your feet ↗

EQ Future interactive stage event video

EQ Future · From entering the stage to the charging challenge and Vision Seoul 2039Video · SILO Lab

Credits

Client
Mercedes-Benz Korea
Agency
ER Plus
Event
EQ Future · Garosu-gil, Seoul
2019.10.22 – 2020.01.19
Position-sensing software design
Competitive interactive game · Interactive floor content
Lee Subin
Project production
SILO Lab

A project in which KNOVCOMPILE's founder participated as a founder of SILO Lab.