Coupang Play Shooting Challenge
Interactive LED Goal

A booth in the Fan Park,
opening a drama with a shot

The plaza outside Seoul World Cup Stadium hosted booths from Coupang Play, K League, Manchester City and sponsors during the two 2026 Coupang Play Series matches. KNOVCOMPILE developed the drama booth’s shooting challenge with an interactive LED goal that shatters and reveals the drama’s world each time a letter target is hit.

Drama promotion booth Coupang Play Series official merchandise Queue Fan Park plaza outside Seoul World Cup Stadium6.5 m LED goalShooting positionOperations desk

Drama promotion booth Coupang Play Series official merchandise Queue Fan Park plaza outside Seoul World Cup Stadium6.5 m LED goalShooting positionOperations desk

Enlarge booth and queue layout

How the experience unfolds

Hit the word “football,”
and it becomes “an affair”

Sensors read where the ball strikes the LED goal. A hit outside the targets leaves a small crack. Hit the central black letter targets precisely, and the letter flips as the screen shatters to reveal the drama’s living-room set. Hit all three to transform the phrase into the drama title.

1. 
   Aim for the letter targets

   Kick toward the three black letter targets in the center.

2. 
   A miss leaves a small crack

   A shot outside the letter targets leaves only a small crack at the impact point.

3. 
   A hit shatters and transforms the screen

   Hit a letter target to flip the letter and break open the screen to reveal the set.

We distinguished misses from target hits by reading the impact position,
creating a game that completes the drama title when all three letters are hit.

A twist in a title,
across a 6.5-meter screen

The entire back of the goal is a 6.5 × 2 m LED screen. In standby, it displays a playful variation on the drama title: “Football Is Not the Problem.”A miss makes a small crack; a target hit flips its letter and shatters the surrounding screen to reveal the living room. The ultrawide 1664 × 512 content runs in real time in TouchDesigner.

1. 
   Ultrawide screen design

   Four states—standby, cracks, letter flips and completion—designed for a 6.5:2 screen.

2. 
   The set revealed letter by letter

   The set gradually emerges as the screen breaks around each hit target.

3. 
   Flipping letter panel

   The three Korean letters for “football” flip into the three letters for “an affair.”

Four states, from standby to completion,
flow in real time across one 6.5-meter screen.

A system that reads each hit,
On-set operation

The control software receives sensor signals and instantly translates the impact position into screen cracks, letter flips and sound. Operators can advance or reset screen states with a remote. Staff remained on site throughout the event to run the game.

1. 
   Sensor, computer and sound connections

   Sensor signals travel through the computer to the screen and sound system.

2. 
   Verified through test shots

   Before opening, we kicked balls to check hit detection and screen transitions.

3. 
   On-site control by remote

   On-site operators control screen states and manage the queue.

We created an interaction that translates ball impacts into visuals and sound,
with dedicated operators running the experience on site.

From the ball’s impact
to a crack on screen

On-site documentation

On-site documentation video