DO TREASURE CONCEPT
A pop-up connecting fans and artists

DO TREASURE

Send, listen and capture a moment together

Held to celebrate a new album, the pop-up offered separate experiences built around fan messages, members' voices and photos together.

Where each experience takes place

Different connections within one building

The pop-up at the SameE in Hapjeong begins with wristband registration at the entrance, then leads to a message-filled space and a photo area where visitors meet the members.

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01

Entrance tag reader

Registered wristbands identify participants.

02

A message wall surrounding the space

Messages sent by fans fill the walls.

03

Frames defined by light

A diamond and repeating illuminated structures form the backdrop for the messages.

A shared starting point · RFID

Linking yourself to a wristband

Visitors enter their details at the kiosk and tap their wristband. Linking its unique ID to a mobile number lets the message wall and voice experience recognize the same participant.

1. 01Enter details
2. 02Tap wristband
3. 03Registration complete

We connected the registration interface, RFID recognition and contact details in a single flow.

A · SMS message wall

Your message takes center stage

Send a message of support from your phone. Tap your wristband at the message wall, and your words appear prominently on screen.

1. 
   01Send a text
2. 
   02Tap wristband
3. 
   03Your message appears

Receive SMS → Read RFID tag → Match your message → Display on LED wall

B · Artist voice call

Tap your wristband, and your phone rings

The system recognizes the wristband and calls the registered phone. Answer to hear a prerecorded member's voice.

1. 
   01Tap wristband
2. 
   02Receive a call on your phone
3. 
   03Hear a member's voice

↗

From the exhibition to your own phone

We linked RFID to an automated calling system. It calls the participant's registered number and plays a randomly selected prerecorded artist message.

Read RFID → Find registered contact → Place automated call → Play recorded voice

C · AR photography · Photo printing

A place for you among the members

Sit in the photo position, and members enter the screen. We composite the live camera image of the visitor with artist footage, then capture a shared scene after a countdown.

1. 
   01Sit in the photo position
2. 
   02Take a photo with the members on screen
3. 
   03Take home a photo

From one person on camera to a scene together

We composited artist footage with the live camera feed in real time. On-screen position guidance and a countdown helped visitors time their pose.

A moment on screen becomes a keepsake

Visitors review and print the captured image. The composited scene becomes a souvenir photo through the photo printer.

System structure

Connecting each experience's inputs and outputs

RFID identifies participants, while text messages and calls connect to their phones. AR photography runs from camera compositing to image review and printing.

Event film

A pop-up completed by fan participation

From registration to the message wall, AR photography and printing, this film follows the experiences on site.