Alma · Titanium

Alma Titanium × Seol In-ah campaign
Laser scene creative

We designed laser light around the storyboard's scenes and tone,
and operated the lasers directly on set.

Client: Alma Korea
Model: Seol In-ah
Year: 2026
KNOVCOMPILE's role: Laser scene creative
On-set operation

A line of light crosses Seol In-ah's face as the close-up returns to color

From monochrome to color,
light marks the turning point

The storyboard shared in preproduction began in refined monochrome, then used lasers as the turning point into color. KNOVCOMPILE's laser artwork Helix was the visual reference for the laser treatment.

KNOVCOMPILE's laser artwork Helix, drawing broad planes and straight lines in haze — Helix, a laser artwork by KNOVCOMPILE, 2020View artwork

Campaign storyboardFrom monochrome to color

The reference for the lightLines and planes of Helix

Laser scenesStraight and wave-shaped light

From preproduction meetings
Through to on-set operation

01
Preproduction meetings
We review the storyboard and visual tone, identifying the scenes featuring lasers and their visual references.
Storyboard · Visual tone · Helix
02
Laser scene creative
We design laser forms and movement for each scene: straight lines for intensity, waves for wavelengths.
Straight lines · Waves · Opening light
03
On-set operation
We test different versions on set, adjust the scenes and operate the lasers during filming.
On-set tests · Scene adjustment · Filming

Light from the storyboard,
made into laser scenes

We translated the storyboard's light into physical laser forms and movement. The lasers shape the atmosphere as part of the mise-en-scène, preserving the subject's presence.

From one beam to three

The campaign's “three wavelengths” begin with a single beam falling through darkness, then develop into three.

A single laser beam falling above Titanium in the dark — One beam

Three laser beams falling below Titanium — Three beams

Straight lines and waves: two forms of light

Straight lines suggest intensity; waves visualize wavelengths. We realized the storyboard's two forms with lasers, tailored to each composition.

Storyboard sketch: straight beams descending over a seated figure — StoryboardStraight-line form

A monochrome scene with lasers descending over seated Seol In-ah and waves across the floor — CampaignDescending lasers and floor waves

Storyboard sketch: wave-shaped light surrounding a seated figure — StoryboardWave form

Wave-shaped light flowing behind Seol In-ah seated in a blue space — CampaignWaves flowing behind the subject

As light passes, color returns

As planned in the storyboard, a beam passes over the subject and the monochrome image shifts to color, marking the transition between the campaign's first and second halves.

Storyboard sketch: a beam passing over the face separates monochrome from color — StoryboardLight passes, color appears

CampaignLight passes from monochrome to color

The light drawn in the storyboard
became a physical laser scene before the camera.

On set,
laser operation

On set, we readjusted the prepared scenes for the camera. Testing variations of straight lines and waves, we found the right light for each shot and operated the lasers throughout filming.

Seol In-ah seated before floor-crossing light lines in the “Three Wavelengths at Once” scene — A scene from the campaign

The full campaign and its flow of light

Titanium × Seol In-ah — Three Wavelengths at Once

Blue lasers fanning out from the floor in darkness

Diagonal lasers with the words “Three Wavelengths at Once”

Credits

Client: Alma Korea
Agency: ISIT
Campaign: Titanium × Seol In-ah
Model: Seol In-ah
Laser scene creative On-set operation: KNOVCOMPILE

Alma Titanium × Seol In-ah campaignLaser scene creative

From monochrome to color,light marks the turning point

From preproduction meetingsThrough to on-set operation

Preproduction meetings

Laser scene creative

On-set operation

Light from the storyboard,made into laser scenes