LIFE-CHANGING SECRET

La Roche-Posay 50th Anniversary Pop-up
AI photo booth · Sensor interaction

MM Seongsu, Seongsu-dong, Seoul
August 29–September 7, 2025 · La Roche-Posay 50th Anniversary Pop-up Store

Cream is added to your portrait, which appears on the LED wall.
Place the cubes, and a hidden product is revealed.

Client
La Roche-Posay
Year
2025
KNOVCOMPILE's role
AI photo compositing booth · LED wall playback
RFID cube interaction · PDLC display-case control
Kiosk and receipt-printer integration
Visitors outside the La Roche-Posay 50th anniversary pop-up

Within three “Secrets,”
experiences you take part in

The pop-up explored three “Secrets” under the theme “Life-Changing Secrets.” KNOVCOMPILE implemented three hands-on visitor experiences within them.

SECRET 1Brand heritageThermal spring water
BCube interaction
SECRET 2Life-changing momentsCicaplast
AAI photo booth · LED wallCKiosk · Receipt
SECRET 3InnovationInnovative products

Discover at MM Seongsu
Three experiences

Locate each experience in the top view, then follow how it unfolds.

Conceptual top view reconstructed from the supplied spatial design. The upper room contains two photo booths, an LED-wall corridor and kiosks; the lower room has two cube tables.A1Photo boothA1A2LED wallCKioskBBCube table

Experience area close-up

A
AI photo booth · LED wallTake a photo · Add cream to the cheeks · Appear on the LED wall
B
Cube interactionPlace cubes · Lines light up · Product revealed
C
Kiosk · ReceiptChoose a concern · See a solution · Collect a receipt
Overhead view of the MM Seongsu pop-up

How the experience unfolds

AAI photo booth · LED wall
  1. Model of a blue photo booth with a vertical screen and camera
    Take a photo in the booth
  2. Two identical portraits, with cream added to the cheeks in the second image
    Add cream to the cheeks
  3. Model of an LED wall with the newly taken portrait highlighted in blue among face tiles
    Appear on the LED wall
BCube interaction
  1. Model of a circular table with three cubes and an opaque case at the center
    Place three cubes
  2. Model of a circular table with a transparent case revealing the product inside
    Product revealed
CKiosk · Receipt
  1. Model of a wall-mounted touchscreen with four options and a receipt emerging below
    Choose, then collect a receipt
AAI photo booth · LED wall

Recognizing a face, adding cream

Touch the booth screen to take a photo. AI recognizes your face and adds cream to your cheeksin the composite image. The finished portrait goes straight to the corridor's LED wall.

  1. A visitor viewing their face on the screen inside a blue photo booth
    Take a photo in the booth

    Touch the screen, give consent and take a photo.

  2. An original portrait alongside a composite with cream on the cheeks
    Add cream to the cheeks

    AI recognizes the face and adds cream to the cheeks.

  3. A visitor finding their portrait among the photos on the LED wall
    Appear on the LED wall

    The composite portrait appears on the LED wall.

Photo booth with a screen and camera
A visitor being photographed in the booth

Your portrait becomes part of the wall

The composite portraits are sent to a large LED wallin real time, appearing alongside the campaign images.

The LED wall displaying a just-taken portrait
A visitor pointing at an LED-wall portrait
LED walls filling both sides of the corridor
Event film excerpt

From the capture screen to face recognition, compositing and LED-wall playback,
we built a single connected flow.

BCube interaction · PDLC display case

Place the cubes to reveal the product

Place the calcium, zinc and mineral cubes on their marked spots to light the lines. When all three are in place, the opaque case turns transparent and the product appears. Two visitors participate together at each table.

  1. Two visitors placing cubes on marked spots across a circular table. The central case is opaque.
    Place the cubes

    Place the ingredient cubes on their marked spots.

  2. Blue lines glow beside two cubes as a hand moves the third cube toward an empty spot
    A light with every placement

    Each cube placed lights up a line.

  3. All three cubes in place, with the case transparent and the product visible
    The case turns transparent

    Once all three cubes are placed, the product is revealed.

Before placing the cubes · Opaque case
After placing the cubes · Transparent case and product
Placing a cube on its marked spot
The moment the case turns transparent · Event film excerpt

We read the cubes' RFID tags
to control the lighting and PDLC film in sequence.

CKiosk · Receipt

Choose a “moment of damage,”
and a solution prints on your receipt

Choose a skin concern and a “moment of damage” on the wall-mounted touchscreen. A solution appears on screen, then prints with a product image and QR code on a receiptfor you to take away.

  1. A visitor choosing one of four options on a wall-mounted touchscreen
    Choose a concern

    Choose a skin concern and a “moment of damage.”

  2. A solution on the screen and a receipt emerging from the slot below
    See your solution

    A solution appears based on your selection.

  3. A hand holding a receipt printed with a product image and QR code
    Collect your receipt

    Collect a receipt with a product image and QR code.

Wall-mounted touchscreens and receipt slots
Printed receipt
Visitors using the kiosk
From selection to printed receipt · Event film excerpt

We linked touchscreen selections
directly to the receipt printer.

From sensors to screens,
we designed the complete signal flow

On-site documentation

A visitor in the photo booth
Product revealed inside the case
LED wall leading to the next area

Pop-up event film

Full event film

Credits

Client
La Roche-Posay
Event
La Roche-Posay 50th Anniversary Pop-up Store
MM Seongsu
AI photo compositing booth · LED wall playback
RFID cube interaction · PDLC control
Kiosk and receipt-printer integration
KNOVCOMPILE