Hyundai Department Store · 2021

FIND THE HAPPINESS
Tree lighting connected by touch

Glass House, 7F, Hyundai Department Store Mokdong

Two people stand side by side before the trees. They hold hands and touch the columns on either side, sending light and color through the trees around them. A lighting experience that invites visitors into the Christmas landscape.

Client
Hyundai Department Store
Year
2021
KNOVCOMPILE's role
Spatial lighting direction · Responsive lighting control
Visitor-participation interaction system development
Hyundai Department Store FIND THE HAPPINESS featured scene 1

Together, creating
a Christmas scene

FIND THE HAPPINESS, Hyundai Department Store's 2021 Christmas campaign. In the forest of trees at Mokdong's Glass House, we added an experience that turns visitors' touch into light.

Trees with participatory lightingOn-site photography · KNOVCOMPILE
Christmas at Mokdong's Glass HouseVideo · THE HYUNDAI

Before two columns,
face a forest of trees

Two touch columns stand at the entrance to the tree-lined space. Visitors stand side by side between them, watching light unfold in front and to both sides.

Top-view concept of trees around a central viewing area and two touch columns at the entrance
Touch columnsA participation point for standing side by side and touching
Responsive tree forestA space where light unfolds around participants
Light flowing between the treesOn-site video · KNOVCOMPILE

A small movement of the hand
changes the space

Place a hand on the metal contact atop each column. When two participants hold hands and touch both columns, the tree lights change. A small action at their fingertips expands into a scene of light around them.

  1. Model: Touch
    Touch

    Place a hand on the contact atop the column.

  2. Model: Connect together
    Connect together

    Two people standing side by side hold hands.

  3. Model: Watch the light
    Watch the light

    Watch the changing light across the trees together.

Experience concept diagram

Tree lighting for two participants togetherOn-site video · KNOVCOMPILE
Touch the contacts / Hold hands / The trees respond
Touch the contacts

Touch the contacts

Participation begins with simply placing a hand atop a low column.

Hold hands

Hold hands

Between the two columns, two people share one experience.

The trees respond

The trees respond

Shifting light colors and brightness transform the Christmas landscape.

Metal contact atop a column and a glowing transparent ringOn-site photography · KNOVCOMPILE
Details of the touch pointOn-site video · KNOVCOMPILE

Light placed on every tree,
connected into one flow

We mapped each tree's LED positions and controlled patterns flowing across its branches. A touch signal triggers the responsive scene; once it finishes, the system returns to standby.

LED layout for each treeProduction materials · KNOVCOMPILE
Lighting patterns for the treesProduction video · KNOVCOMPILE
Touch inputDetecting contact on the columns
→
Scene transitionFrom standby pattern to response pattern
→
Tree lightingPlay the light sequence, then return to standby
Warm light flowing through the trees
A scene shifting to red
A moment of sparkling white light

FIND THE HAPPINESS on-site video

On-site documentation of participation and changing lightOn-site video · KNOVCOMPILE

Credits

Client
Hyundai Department Store
Project
2021 FIND THE HAPPINESS
Mokdong Glass House
Spatial lighting · Responsive control
Visitor-participation interaction
KNOVCOMPILE