1F
Brand gallery
CDocent screenAMaster key pickupAProduct taggingThe entrance where you receive a key, tag products and discover the brands.
Salon de R.LUX
A master key that remembers your preferences
Discover your preferences as you explore the building with a leather master key.
Take your choices from each floor home in a single memory note.
SALON DE R.LUXFrom a place to browse
From a place to browse
to a salon for discovering your taste.
Salon de R.LUX brings Coupang’s luxury beauty service R.LUX into a physical pop-up. Visitors explore a brand gallery, beauty atelier, boutique and lounge, trying products along the way. The master key remembers their choices, while the photo kiosk and docent screen offer other ways to enjoy the salon.
Preferences discovered floor by floor
come together on one final sheet.
Explore the salon with the master key received on the first floor. Tag products you like on the first and third floors, then collect your choices as a personal memory note on the fourth.
4FPrint · Collect3FProduct tagging2FAtelier1FReceive key · TagB1Space- 1FReceive your key and make your first choice
In the brand gallery, tag your favorites from around five products available here.
C · Docent touchscreen - 3FExplore a wider range of preferences
In the boutique, tag your favorites from around 50 products available here.
B · Photo kiosk - 4FTake your preferences home on one sheet
Use the same key to retrieve your records and print a memory note.
A · The conclusion of the RFID experience
Experiences on each floor
A Record & printB PhotoC Docent
CDocent screenAMaster key pickupAProduct tagging3F
R.LUX Boutique
AProduct taggingBPhoto kioskTag favorite products and record your visit at the photo kiosk.
4F
Salon lounge
AMemory noteThe final lounge, where recorded preferences become a memory note to take home.
ATour the salon with a master key
The key received on the first floor
becomes your personal record on the fourth.
Receive a key, explore the spaces and choose products you like. Your selections stay connected to the same key as you move between floors. At the end, take home a receipt that captures your preferences.
- 011F · Reception
Receive your master key
Receive a leather master key at the entrance. Its embedded RFID chip links subsequent choices into one visit record.
In your hand · Your key - 021F · Brand gallery
Record your first preference
Choose from around five products and hold the key against the tag point in front of your favorite. The selected product is added to your record.
Linked to your key · First product choice - 03Moving between floors
Head upstairs with the same key
Take the key as you explore other salon spaces. Continue making choices on the next floor with the key you received at the start.
What continues · The same visit record - 043F · R.LUX Boutique
Add more favorites
Explore around 50 products and tag the ones that interest you in the same way. New choices join the list begun on the first floor.
Added to your record · Your selected products - 054F · Salon lounge
Tap the key and turn records into paper
Hold the same key against the reader in the final lounge. It retrieves choices from every floor and prints them as a memory note.
What changes before you · A printed memory note - 064F · Finishing the experience
Take your preferences home on one sheet
Read your most-selected category and the list of brands and products. What you saw and chose at the salon becomes a personal record to take home.
In your hand · My Memory Note
Master key pickup→1F & 3F · Choose your preferences→4F · Your own memory note
A
RFID master key · Memory noteChoose on 1F & 3F → Print on 4F
Preferences discovered along the way,
taken home on a single receipt.
Hold the master key at products that catch your eye—around five on the first floor and 50 on the third. Choices remain part of one record as you move between floors. On the fourth floor, receive “My Memory Note,” listing your selected products and most-chosen category.
Leather master key · Product modelFROM OBJECT TO INTERACTIONFrom an object to hold
From an object to hold
to a way of recording preferences.
We fabricated the leather master key as a branded accessory and embedded an RFID chip inside. An object in keeping with the salon’s atmosphere becomes an input device connecting the experience.
- Leather keyring
- A master key to hold while exploring the space
- Embedded RFID chip
- Identification linking the key to product tags
- Individual records
- Collect selected products and print them in a memory note
01Receive a leather master key
Receive a key at the first-floor reception. The RFID chip inside the leather keyring connects your choices.
- 02
Tap the key by a product
Hold the key at the tag point in front of a product you like. Selections from the first and third floors accumulate in the same record.
- 03
Retrieve the record and print
Tap the same key at the fourth-floor reader to print a memory note of your products and preferences.
SELECT → PRINT → KEEPA small tap by a product
A small tap by a product
becomes your personal preference note.
Preference summary
Look back on today’s preferences through your most-selected category.
My product list
See the brands and products that caught your interest on one sheet.
A memory that continues beyond the salon
Turn what you saw and chose into a record you can take with you.
INPUTLeather master key · RFID tagging
→RECORDProduct choices recorded for each visitor
→OUTPUTPersonal result printout
B
Photo kiosk3F · Photo capture, frames and QR download
Yourself at the salon,
in an image to take home.
Take or upload a photograph at the photo kiosk integrated into the third-floor wall, then choose an R.LUX frame. Adjust the photo’s size and position and download the finished image to your phone via QR. Your visit lives on in a frame of your own choosing.
- 01Choose capture or upload
Prepare your photo
Take a photograph with the kiosk camera or use QR to upload one from your phone.
- 02Make the salon moment your own image
Frame your photo
Choose an R.LUX frame: keyhole, window or arch.
- 03Finish the image with your chosen composition
Adjust size and position
Adjust the photograph within the frame and preview the final result.
- 04From the kiosk screen to your phone
Save to your phone via QR
Scan the QR on the final screen with your phone and download your finished image.
Choose a frame,
take it home via QR.
01Prepare your photograph on screen
Touch the screen to begin shooting. Use QR to upload a photograph from your phone.
- 02
Set the frame and composition
Add a frame, adjust your photo’s size and position, and preview the finished image.
- 03
Take it to your phone
Scan the final screen’s QR and save the image. Keep the photograph you made at the salon on your phone.
The screens guide you through each step.
Prepare a photo, choose a frame and composition, then receive the result via QR.
Photo kiosk interface concept
C
Docent touchscreen1F · Brand story and touch interface
Brand stories unfold
alongside the guide’s narrative.
The framed touchscreen on the first floor connects the docent’s explanation with visitors’ attention. We developed a touch interface that allows the guide to introduce the brands and space by directly operating the screen.
A salon filled with visitors
Connect the experience in the space,
fine-tune its operation on site.
From RFID devices and wiring inside the display counters to the key-reading print station and wall-mounted photo screen, the visitor experience is supported by installation and operational checks tailored to the space.
Salon de R.LUX on-site film
Credits
- Client
- Coupang · R.LUX
- Event
- Salon de R.LUX
Seongsu, Seoul · 2026 - Leather master key fabrication with embedded RFID chip
Product tagging, recording and result printing system
Photo kiosk development
Docent touchscreen development - KNOVCOMPILE
- On-site photos and video
- R.LUX · Coupang Newsroom