Olive Young Olyoungjang
Game content

Lotte World Mall, Jamsil · July 4–15, 2024

Meet scalp concerns as characters
and tackle them with a touch in the Doopiji Game.

Client
OLIVE YOUNG
Year
2024
KNOVCOMPILE's role
Game content development
UI design variations
Doopiji Game screens arranged along a white-tiled counter

Your scalp is skin, too.
Start caring through play.

Olyoungjang is a pop-up for the “All Skin, All Care” campaign, extending care beyond the face to the scalp and body. Inside a familiar bathhouse setting, a short game about tackling scalp concerns introduces the message of care.

An entrance inspired by a bathhouse chimney and sign
Experiences and products meet at Olyoungjang

In front of the bath stools,
a small arcade

Three touchscreens line a white-tiled counter. Sit on a bath stool and press Start to begin catching scalp-trouble characters.

Top view of the game zone, with bath stools facing three touchscreens
Doopiji GAME · Touchscreens and play area

Sit, tap and see your result.

  1. Model illustrating the start of a game

    01Start the game

    Read the rules on screen and wait for the countdown.

  2. Model illustrating a tap on a trouble character

    02Tap the trouble characters

    Tap the trouble characters as they appear to earn points.

  3. Model illustrating the results screen

    03See your result

    Check the points for each character and whether you completed the mission.

A concern appears.
Give it a tap.

Tap the characters as they pop up from the scalp. A successful hit changes the character’s expression and the screen, revealing a care keyword. The challenge is to choose and tap quickly while avoiding the black character.

Doopiji Game responds to hand movements.
A visitor sits on a bath stool, taps a character and sees the response.

Play directly on the screen

Touch a character in front of you and see it respond.

A touch becomes a message of care

Hit feedback is paired with messages of nourishment, cleansing, smoothness and soothing.

Expressions of concern
become messages of care.

Four characters represent dryness, accumulated impurities, flakes and sensitivity. Distinct expressions before and after a tap, paired with care keywords, make each concern recognizable in a single response.

Dryness character · Default expressionDryness character · Touch response

Dryness

On touch + Nourishment

Impurities character · Default expressionImpurities character · Touch response

Impurities

On touch + Cleansing

Flakes character · Default expressionFlakes character · Touch response

Flakes

On touch + Smoothness

Sensitivity character · Default expressionSensitivity character · Touch response

Sensitivity

On touch + Soothing

The black character to avoid

What to catch and what to avoid

Earn points by catching the four trouble characters; lose points if you tap the black character.

15 points or more
Mission complete

One visual language,
from start to finish.

From the start screen and rules to the countdown, gameplay and results, the campaign’s green palette and characters run throughout the interface, leaving visitors with the message “Your scalp is skin, too.”

Doopiji GAME · From start to results and the campaign message
Start screen
Characters to catch and avoid
Points by character and mission result
A care message after the game

Game development that connects each scene

We connected character appearances, touch detection, response animations, timing, scoring, results and restarting. UI variations make each game state clearly recognizable.

Playful scenes at Olyoungjang

Olyoungjang welcomes visitors
The moment a visitor chooses and taps a character

Credits

Client
OLIVE YOUNG
Event
Olive Young Olyoungjang
1F Atrium, Lotte World Mall, Jamsil · 2024
Game content development
UI design variations
KNOVCOMPILE
Exterior photographs
Courtesy of Olive Young