2022 Lush Korea 20th Anniversary Showcase · LAYER 57, Seongsu
Lush Korea 20th Anniversary Showcase
A journey of preferences, connected by a wristband
LAYER 57 · 57 Seongsui-ro 20-gil, Seongdong-gu, Seoul
October 13, 2022: Press day · October 14–16: Public admission
Tap your wristband on your favorite fruits, trees, Lush values and cleanser ingredients.
Those choices lead to personalized recommendations, and products seen on screen become objects you hold in your hands.
Photos and video stills · Supplied TWISTED TWENTY project materials
Twenty years of Lush,
explored with a tap of the wrist
Lush Korea celebrated 20 years in Korea with a showcase at LAYER 57 in Seongsu. Visitors explored the market, garden and Secret Lab, choosing ingredients and brand values for themselves. A journey from preferences to products was joined by responsive landscapes, personal celebration videos and fragrances matched to a mood.
One wristband,
connecting experiences across the venue
Begin at the courtyard registration kiosks, then explore the market and main building. The main building houses the values exhibition, Secret Lab and fragrance experience; the AR Studio is in the café building across the courtyard. Media experiences punctuate the RFID journey.
A Wristband registration 1 A Fruit tags 2 A Garden and values tags 3 B Mirror box and animal art wall 4 A Cleanser · Receipt · Bath bomb 5 D Mood selection · Fragrance spray 6 C AR filming · SMS 7- 1 Wristband registration
- 2 Fruit tags
- 3 Garden and values tags
- 4 Mirror box and animal art wall
- 5 Cleanser · Receipt · Bath bomb
- 6 Mood selection · Fragrance spray
- 7 AR filming · SMS
Every tap
adds to your preferences
Your registered RFID wristband links you to your choices. Record preferences in the market and garden; in the Secret Lab, ingredient capsules trigger a film and cleanser delivery. Your accumulated choices then recommend a bath bomb, collected using the receipt’s QR code.
- 01 Entrance · Registration kiosk
Register your wristband
Enter your name and phone number, then tap the wristband on the pad to link it to your details.
On your wrist · RFID wristband - 02 Market
Choose a fruit
Tap your wristband on the pad beside your preferred fruit box.
Added to your record · Selected fruit - 03 Garden and Values Exhibition
Tag trees and values
Tap the garden’s LIKE HERE markers and signs describing Lush’s values.
Added to your record · Selected trees and values - 04 Secret Lab
Choose cleanser ingredients
Tap your wristband and insert an ingredient capsule. Watch the production film, then collect a cleanser container beneath the pipe.
Take home · Fresh cleanser - 05 Receipt kiosk
Collect your receipt
Tap the same wristband to retrieve your choices and print a recommended bath bomb name with a collection QR code.
Take home · Your bath bomb receipt - 06 Dispensing counter
Collect your bath bomb
Scan the receipt’s QR code at the counter to receive your recommended bath bomb.
Take home · Bath bomb
Register once, then tap on what you like
At the yellow kiosk, consent to data collection, enter your name and phone number, then tap your wristband. An information message is sent to your phone; subsequent choices across the venue are collected in your record.
- 01 Link your details to the wristband
Enter your name and phone number, then tap your wristband.
- 02 Choose preferences around the venue
Tap markers for fruits, trees and values.
- 03 Individual preference records
Choices linked to each wristband are collected for product recommendations.
Secret Lab · Ingredient selection and cleanser collection
The capsule you insert
triggers the film and product delivery
Tap your wristband on the selected ingredient’s marker and insert a transparent capsule. A film shows that ingredient becoming a cleanser. At the end, collect the fresh cleanser delivered beneath the pipe to complete the experience.
01Record your choice with the wristband
Tap the marker above your chosen ingredient’s inlet to link the selection to you.
- 02
Insert an ingredient capsule
Place the transparent ingredient capsule in the inlet. Your chosen ingredient determines the next film.
- 03
Watch how it is made
A production film for your chosen ingredient plays, showing how it becomes a product.
- 04
Receive a real cleanser
A prepared cleanser container travels down the pipe from the dispenser. Collect it from the tray to finish.
Beyond the film, a physical product
We linked video playback to product dispensing. A spiral mechanism releases stocked cleanser containers one by one for visitors to collect beneath the pipe.
Personal recommendations · Receipt and bath bomb collection
Your wristband’s choices
become a recommendation receipt and bath bomb
After exploring, tap your wristband at the receipt kiosk. A bath bomb is recommended from your earlier choices, and its name and collection QR are printed. At the next counter, scan the receipt’s QR code rather than your wristband to receive the recommended bath bomb.
01Retrieve choices with the wristband
Tap the kiosk pad to read your selections and determine the recommended product.
- 02
Receive your recommendation receipt
The recommended bath bomb’s name and collection QR are printed. Take the receipt from the slot.
- 03
Scan the QR to collect a bath bomb
Show the receipt’s QR to the scanner at the next counter, then collect the dispensed bath bomb.
The bath bomb chosen from your selections is printed prominently in Korean and English.
Scan the receipt’s QR at the counter to collect your recommended bath bomb.
Check your recommended product and take home the receipt as a record of the experience.
Tag preferences
Select a bath bomb
Dispense bath bomb
Approach, and the forest burns,
and painted animals come to life
Through a hexagonal window, forests and lakes extend deep into mirrors. Step closer and a sensor detects your approach, turning the peaceful scene into a burning forest. Movement triggers the transition, bringing the climate crisis into a physical encounter.
- 01 Look from a distance
Forests and lakes extend deep into the mirrors.
- 02 Step closer
Detecting your approach turns the landscape to flames.
Mirrors extend a small screen into a deep landscape; proximity sensing determines the moment it changes.
Paintings that move as you approach
Paintings from the endangered-animal exhibition with artists with developmental disabilities also greet visitors on a digital wall. When someone approaches, prepared animation brings the still image to life: a flamingo lifts a leg; an owl winks.
- 01 Approach
The system detects a visitor standing before the painting.
- 02 See movement emerge
The painting’s prepared response plays, connecting visitor and artwork without touch.
Proximity detection
Prepared movement for each painting
Animated animal paintings
A celebration before the green screen,
delivered to your phone
Tap your wristband at the café building’s AR Studio to link the recording to your registered phone number. Press start and stand before the green screen to join Lush’s celebration film. The result is sent by SMS to your registered number for you to keep.
- 01 Tap your wristband, then film
The wristband identifies you. Press start; a countdown leads into camera capture.
- 02 Replace the background
The green background is removed and your figure is composited into the prepared celebration film in real time.
- 03 Receive the result on your phone
The composited video is sent to the phone number registered at entry, remaining on your phone after the experience.
Camera · Green screen
Preset video compositing
SMS to registered number
Choose your mood,
and its scent fills the room
Choose the mood closest to how you feel: liveliness, ambition, charm, calm, energy, health or stability. Your selection determines both the room’s LED visuals and fragrance, turning an on-screen choice into a visual and olfactory experience.
- 01 Choose today’s mood
Select one of seven moods on the touchscreen before entering.
- 02 Experience visuals and fragrance
The corresponding visuals flow across the LED wall while a ceiling device releases the matching fragrance.
One mood selection controls two devices: corresponding visuals on the LED wall and the matching fragrance signal to the ceiling sprayer.
Seven moods
Ceiling fragrance spray
From drawings to the venue
Drawings defined the hexagonal window positions, mirror-box structure and receipt kiosk enclosure. We coordinated the visitor-facing space with the equipment inside for installation.
TWISTED TWENTY event film
Credits
- Client
- Lush Korea
- Event
- Lush Korea 20th Anniversary Showcase
TWISTED TWENTY OF LUSH KOREA
LAYER 57, Seongsu · October 13–16, 2022 - Creative consultant
- WACKER
- Official video stills · Key visual
- Lush Korea
- Automated product dispensers · Hexagonal mirror boxes
RFID tagging · QR receipts · Visitor database · SMS delivery
Motion-sensing media · AR chroma-key filming set - KNOVCOMPILE