KIAF SEOUL 2026

KB Financial Group Wish Art Cards
Interactive experience

COEX · Samseong-dong, Seoul
Kids Zone · Children & Youth Art Lab with KB Financial Group

Children tell Star Friends their wishes,
then keep an art card with a reply just for them.

Client
KB Financial Group
Year
2026
KNOVCOMPILE's role
Experience content planning · Kiosk app development
Handset, printer and display integration
System production, installation and on-site operation
Children telling Star Friends their wishes

The exhibition's theme of accumulation,
reimagined through children's wishes.

Kiaf SEOUL 2026 poster
Exhibition keyword: Accumulation
  1. Exhibition keyword

    Accumulation

    Light formed as stars and time gather

  2. Our interpretation

    Gathering children's wishes

    Individual stories shared with Star Friends

  3. Realized as an experience

    Wishes accumulate as starlight

    A shared screen growing with each participant

Children's wishes,
as cards and starlight.

A wish spoken into a handsetA personal reply from Star Friends
Your own art cardAn image and message, printed
Everyone's starlit screenEach wish adds a star
Star Friends Wish Art Card instructions

Inside the Art Lab,
Wish Art Cards

Conceptual top view of the Art Lab, reconstructed from supplied drawings and the initial design0102Toward the east entrance
01
Wish Art CardsChoose a character · Speak your wish · Collect your card
02
Art Lab activity areaChildren and youth program

Art Lab spatial plan

Kids Zone initial design · Overall space
Kids Zone initial design · Wish Art Card zone
Two kiosks and a starlit screen
Card printer placed between the screens

From choosing to wishing,
from wishes to cards and stars.

Experience flow: choose a character, speak a wish, print a card and add to the starlit screen
  1. 01

    Choose a character

    A friend to hear your wish

  2. 02

    Speak your wish

    Your voice through the handset

  3. 03

    Collect your card

    An image and reply just for you

  4. 04

    Become part of the starlight

    A screen gathering everyone's participation

01

Choose, pick up,
and tell your wish.

Choose a character to hear your wish
Speak your wish into the handset
Line illustration of a participant speaking a wish into a handset
  1. 01

    Choose a character

    One of five Star Friends

  2. 02

    Voice input

    Pick up the handset and share your wish

  3. 03

    Screen response

    Listening → Preparing a reply

Tablet experience flow · Lamu

Your chosen character
responds to your voice on screen

  1. 01

    Start screen

    Touch the screen to begin

  2. 02

    Listening screen

    Voice input linked to screen states

  3. 03

    Preparing a reply

    Transition to the card and starlight result

Kiosk app development · Handset input integration

02

Your story,
on a single art card

The screen preparing a reply to the wish

A character image
and a message for you

  1. 01

    Input

    The wish you shared

  2. 02

    Reply

    An image and reply matching your wish

  3. 03

    Output

    An art card to take home

Personalized reply · Card-printing integration

Children keeping their own art cards
Examples of printed art cards
Kiki
Ager
BB
Lamu
Collie
03

One person's wish
becomes starlight for everyone.

Full sequence · From tablet to TV screen

Participation on a small screen
adds to the large screen.

  1. 01

    Tablet

    Character selection · Wish input

  2. 02

    Experience result

    A personal reply and card

  3. 03

    TV screen

    Wishes accumulate as stars

Tablet app · Large-screen integration

A screen where participants' wishes accumulate as stars
A screen announcing that your wish has become a star

Connected as one,
the on-site experience equipment

Kiosk · Handset→Personalized reply→Card printing · Starlit screen

Credits

Client
KB Financial Group
Agency
Keystone Marketing
Project
Star Friends Wish Art Cards
Content planning · App development · System implementation · On-site operation
KNOVCOMPILE