KB Financial Group × RoboCup 2026

KB Shooting Star
Interactive football

RoboCup 2026 Incheon · Songdo Convensia

A football pitch where foot movements determine the ball’s direction and speed.
Two players face each other on the LED floor, kicking and blocking virtual balls.

Client
KB Financial Group
Year
2026
KNOVCOMPILE's role
Interaction design · Game development
Star Friends character animation production
Sensor integration · On-site setup · LED lighting installation

A festival of robot football,
a pitch for everyone

RoboCup is an international competition for AI and robotics in football, rescue, domestic and industrial applications. In 2026, it took place at Songdo Convensia in Incheon.

KB Shooting Star turned the event’s football theme into a game visitors could play themselves. Instead of a separate controller, familiar foot movements let them kick and block. Children and adults experienced the technology physically on the same pitch.

About RoboCup 2026
Event contextFootball × Robotics

A festival to watch robots compete

Connecting to an experienceA ball that responds to my movement

Interaction that reads foot movements

Visitor experiencePlay, watch and enjoy together

Two-player football for children and adults

Booth overview · Children and adults playing · Spectators · KB Financial Group official video

At the center of the booth,
two players face off

The central LED floor becomes a pitch. Starting from opposite sides, the two players move toward the virtual balls and naturally enter the game.

KB Financial Group booth top view reconstructed from the supplied spatial mock-up. An LED football pitch occupies the center, with structures at the four outer corners and a counter at the front.
A KB Shooting Star
1P2PLED floor · Two-player match
Close-up of the central LED pitch, with three sensors along each long side

Central play area · One player on each side

KB Financial Group booth during pitch installation
Low LED pitch with sensors around its edge

The experience at a glance

  1. Take opposite sides
    01

    Take opposite sides

    Two players face each other and prepare for the match.

  2. Kick and block with your feet
    02

    Kick and block with your feet

    Move your feet toward the virtual balls to attack and defend.

  3. Score to win
    03

    Score to win

    The match result leads to character win and loss screens.

A KB Shooting Star

Foot direction and force
become ball movement

We read the foot’s position and movement at contact to calculate the ball’s direction and speed. Players can block the opponent’s ball with their feet, connecting attack and defense through the same physical action.

  1. Bring your foot toward the ball
    01

    Bring your foot toward the ball

    Sensors continuously track both players’ foot positions.

  2. Aim and shoot
    02

    Aim and shoot

    The direction and speed of the foot become the ball’s movement.

  3. A goal changes the screen
    03

    A goal changes the screen

    A score update and character celebration appear with each goal.

Two players kick and block balls with their feet.
A pitch that reads both players’ movements simultaneously
The moment a foot meets a virtual ball

Natural kicks,
reliable blocks.

A short exception period after each kick prevents the ball from immediately catching on the kicker’s supporting foot. The opponent’s feet remain tracked so defense continues uninterrupted.

On-pitch features
that change the ball’s path

Moving boosters, corner portals and goalpost rebounds add to shooting and defending. The ball’s speed and route change within the same pitch.

Actual gameplay: goals on both sides, two balls, a moving booster, corner portals and a scoreboard above
01

Moving booster

Your ball speeds up when it touches the bar moving back and forth.

02

Corner portal

A ball entering the corner moves to another position on its own side.

03

Goals and rebounds

Balls bounce off the posts; crossing the goal line scores a point.

04

Live score

The score updates with each goal, and the match ends when a player reaches the set winning score.

Gameplay showing boosters, portals and scoring effects

Giving Star Friends
expression and movement

We animated the supplied RoboCup Star Friends illustrations to respond to goals, wins and losses. The characters’ expressions and movements convey each moment of the match.

Supplied illustrations

RoboCup Star Friends

Original RoboCup Star Friends Kiki illustration before animation
Kiki
Original RoboCup Star Friends Ager illustration before animation
Ager

Goal celebration

Joy of scoring

Kiki
Ager

Victory reaction

A cheer for victory

Kiki
Ager

Defeat reaction

Disappointment in defeat

Kiki
Ager

Star Friends animations produced by KNOVCOMPILE

Gameplay leading from goal celebrations to match results
KIKI appears when a goal is scored.
WIN and LOSE appear on opposite sides after the match.
Ready → Countdown → Play → GoalPlay resumes after a goal · Win/loss display at the winning score

Six sensor inputs,
one pitch coordinate system

Three sensors line each long side of the pitch. We aligned their foot-position readings into one coordinate system and tracked each foot continuously to connect movement to the game.

InputSix distance sensors

Detect foot positions
from both edges

ProcessingCoordinate alignment · Motion tracking

Position and speed calculation
Kick, collision and goal detection

OutputReal-time response on the LED floor

Ball movement and score
Characters and sound effects

Distance sensor mounted at the edge of the frame
Control interface for on-site checks and adjustments

Adjusting for different strides and kicks

We adjusted detection areas and kick responses for different foot sizes and movements, with start and reset controls for the operator.

From early tests
to the finished pitch

Initial floor tests established the kick response. On site, we aligned sensor coordinates with the display and checked rebounds and scoring with two people playing.

Early kick-response test · Prototype
On-site sensor and LED integration
TouchDesigner setup linking the game and sensor inputs

Lighting the booth

We installed 14 LED bars to illuminate the yellow translucent structures.

LED bars behind the structure
Yellow translucent structures with added light

Playing and watching together:
scenes from the event

Children playing and visitors watching. Different views of KB Shooting Star and the RoboCup venue.

Children chase the balls and react to goals.
Children trying KB Shooting Star
A child moves toward the ball as visitors watch.
Children compete across both sides of the pitch.
Overhead view of two children playing
From two children’s shots to a goal celebration
Families gathered around the play area
KB Shooting Star within the brand space
Robot football pitch at the RoboCup venue

Credits

Client
KB Financial Group
Agency
Keystone Marketing
Event
RoboCup 2026 Incheon
Songdo Convensia
Interaction design · Game development
Star Friends animation production
Sensor integration · On-site setup · LED lighting installation
KNOVCOMPILE