GRAFF · JUNG KOOK
GRAFF × Jung Kook
Laurence Graff Signature
We provided laser technical support for the GRAFF campaign shoot featuring Jung Kook.
Our scope covered laser installation, programming and on-set operation.
CAMPAIGN FILM
Green lasers
meet a gold set.
The campaign introduces the Laurence Graff Signature jewelry collection. Green lasers unfold behind the performer, combining with the angular gold set to form the scene's backdrop.
In the latter part of the film, lasers cross the space as the performer moves. Playback begins at 10 seconds, where this sequence starts; the full video can also be selected.
Laurence Graff Signature · Jung KookOfficial campaign film · GRAFF ↗
SCENE STUDY
A set of intersecting
laser planes.
Lasers installed in a row overhead spread light downward. Each beam opens into a broad, thin plane, intersecting the others at different angles.
The performer and gold set sit at the center of the laser array. Overlapping planes of light around them create the green backdrop captured on camera. The model below illustrates the relationship between the lasers and the set.
- Laser mounting height
- Approx. 10 m
- Laser arrangement
- 6 units · Single row
- Projection method
- Downward-spreading planes of light intersect
An AI-generated model reconstructed from on-site descriptions. The mounting height is approximate; the room, equipment spacing, angles and set proportions have been simplified for clarity.
LASER FOR CAMERA
Technical support
for light captured on camera.
Filming lasers can produce flicker, making light appear to flash or break up on screen. We provided technical support to address this during the shoot.
We installed the lasers to match the production team's direction and programmed the requested light forms and movements. During the shoot, we handled laser operation and flicker control.
PROJECT CREDIT
Credits & sources
- Client
- GRAFF
- Campaign
- Laurence Graff Signature
- Featuring
- Jung Kook
- Agency
- Joon Kwak
- Laser installation · Programming · Operation
- KNOVCOMPILE
- Campaign film & photo sources
- GRAFF YouTube ↗
GRAFF Instagram ↗ - Official behind-the-scenes · Interview
- GRAFF Instagram · 2026.07.08 ↗
- Official campaign
- Jung Kook for Graff ↗