2024 FJ PRO/SLX SHOWCASE

FOOTJOY PRO/SLX Showcase
Custom photo zone drawing app · LED wall integration

Club D Cheongdam, B1, Gangnam-gu, Seoul
February 27–28, 2024 · 2024 FJ PRO/SLX Showcase

A drawing made on a shoe on a tablet fills a large LED wall,
and visitors pose in front of it for a photograph of their own.

Client: FOOTJOY KOREA
Year: 2024
KNOVCOMPILE's role: Drawing application development · UI design
Real-time LED wall integration · Web server for data storage

Photo zone entrance → Drawing on a tablet → Visitors posing at the LED wall

A white golf shoe surrounded by handwriting fills the LED wall in a dark photo zone, with a small green mat on the floor and lights on both sides.

On a new golf shoe,
draw your own PRO/SLX

The 2024 FJ PRO/SLX Showcase was a two-day event at Club D Cheongdam introducing the new PRO/SLX golf shoe. Alongside the pop-up exhibition, product presentation and basement experience zone, KNOVCOMPILE built a custom photo zonefor this experience.

Top-view model of the basement lounge’s custom photo zone. The dark room has a full LED back wall, a central photo mat and a design-selection monitor on the right. Two drawing tablets sit on a white counter outside the entrance, with a curved bar at lower right.

LED wallPhoto spotDesign-selection monitorDrawing tablet

Enlarge: custom photo zone

Drawing tabletEnter your name, draw on the on-screen PRO/SLX, add stickers and send.

Design-selection monitorChoose your design from the collection and start photo time.

LED wallYour decorated shoe fills the wall as you pose in front.

Photo zone entrance viewed from the lounge. Beyond a counter with an information sign, handwriting appears on the LED wall. — Custom photo zone viewed from the lounge

A dark photo zone at the end of the lounge floor, with a ceiling projector, side lights and a rear LED wall — Custom photo zone overview

Event · Official program2024 FJ PRO/SLX Showcase

Pop-up exhibitionPRO/SLX lineup
New product presentation
Brand interviewPhoto session at the LED wall

Basement experience zone · Official programB1 experience zone

custom photo zoneDrawing app · LED wall integration · KNOVCOMPILE
Overhead photo booth
Reflective zone
Hitting zone

Basement lounge with a curved bar counter and high tables, with a PRO/SLX display on the far wall — Basement lounge

PRO/SLX signage and a display beyond the lounge’s curved bar counter — Lounge and PRO/SLX signage

How the experience unfolds

custom photo zone

Draw on a tablet
Choose your design
Photo session at the LED wall

Custom photo zone · B1 experience zone

Your own PRO/SLX
fills an entire wall

Enter your name on the drawing tablet, add drawings, handwriting and stickers to the on-screen PRO/SLX, and send it. Designs collect on the monitor inside the photo zone. Select yours and your shoe fills the LED wall. Pose in front of it for a photograph that is uniquely yours.

Draw on a tablet
Add drawings and handwriting to the shoe.
Appear on the LED wall
Your design fills the wall.
Pose in front of it
Take a photograph with your drawing as the backdrop.

Drawing on a tablet → Participant at the LED wall

Three people at the LED wall

A hand places a pen over an I♥GOLF sticker and handwriting on the tablet. — Stickers and handwriting

A participant and a phone photographing them at an LED wall showing I♥GOLF and their ID — An LED wall bearing my ID

A participant poses at an LED wall filled with handwriting and hearts. — Posing at the LED wall

Three people give thumbs up for a group photograph at the LED wall. — Group photograph

Participants smile for a photograph at the LED wall. — Participants smiling for the camera

A hand adds stickers and handwriting on the tablet screen. — Draw on a tablet

Decorate a PRO/SLX with a single pen

Tap the start screen, enter your name and draw with a pen on the PRO/SLX at the center. Choose text color, brush width and brush color, add stickers such as I♥GOLF and XCELLENT,then send your design.

Start → Enter name → Draw on the shoe → Stickers → Send

The PRO/SLX start screen on the tablet — Start screen

Keyboard screen for entering a name — Enter your name

Drawing screen with a shoe in the center and tools on either side — Drawing screen

The shoe decorated with I♥GOLF and XCELLENT stickers and handwriting — Stickers and handwriting

Preview screen of the finished design — Final preview

Confirmation that the design has been sent — Sent successfully

A hand draws a line on the shoe with a pen. — Draw with a pen

Close-up of the pen tip over the shoe image — Drawing a line, close up

Two people draw on tablets at a white counter. — Two people at the tablets

PRO/SLX start screens on two tablets at the counter — Two tablets

Submitted designs gather in one place

The photo zone’s monitor collects submitted designs with their timestamps. Tap the screen to choose your design and start photo time.

Designs on the monitor → Tap to choose

Design cards with timestamps arranged in a grid on the monitor — A monitor collecting the designs

Design-selection monitor and operator laptop on the shelf below — Monitor and operator laptop

My shoe, filling the LED wall

The selected design moves to the LED wall, where a PRO/SLX covered in drawings and handwriting rotates at large scale. Each is accompanied by the participant’s name and timestamp, as one visitor’s shoe follows another.

Rotating shoe and handwriting on the LED wall → Participant at a tablet

A shoe rotates with handwriting.

An LED wall showing a shoe surrounded by colorful handwriting — Shoe surrounded by handwriting

Design with a hand-drawn FJ logo

Daytime test: a person stands at an LED wall showing a shoe and large “go” lettering. — Design with “go” lettering

LED display cycling through shoe designs with participant names and timestamps — Design with name and timestamp

Participant designs appearing on the LED display during the event — A sequence of designs

A participant’s design on the LED display during the event — Participant design

The drawing made on the tablet
becomes the LED wall’s photographic backdrop.

From pen tip to wall,
and into storage

Draw

InputPen tablet
Name · Drawing · Stickers

ProcessingDrawing app
Design compositing

StoreWeb server
Images and video for each participant

Display

InputSelection monitor
Choose your design

ProcessingLED wall
Real-time integration

OutputLED wall
Photographic backdrop

Film a real shoe rotating
to create the on-screen PRO/SLX

The PRO/SLX used in the app and LED wall came from footage of a real shoe slowly rotated in front of a green screen. The background-removed rotating footagebecomes the base for visitors’ drawings and handwriting.

Green-screen filming
Film a real shoe while rotating it.
Create rotating footage
Create a rotating video with the background removed.
A screen collecting designs
Apply participants’ drawings and show them on screen.

PRO/SLX filmed while rotating in front of a green screen

Rotating footage with the background removed

On-site documentation

Interview with FJ President Chris Lindner against the handwriting-filled LED wall

FJ President Chris Lindner interviewed against the handwriting-filled LED wall — Brand interview at the LED wall

FJ President Chris Lindner speaking in front of the LED wall — Brand interview at the LED wall

Front view of the photo zone’s LED wall, side lights and green mat — Photo zone front view

A participant draws on a tablet with a pen. — Participant at the tablet

Showcase on-site video

FootJoy Korea “FJ PRO/SLX Pop-up Store Showcase”

Credits

Client: FOOTJOY KOREA
Event: 2024 FJ PRO/SLX Showcase
Club D Cheongdam
On-site footage · Excerpts · Stills: FootJoy Korea official video
Drawing application development · UI design Real-time LED wall integration · Web server for data storage: KNOVCOMPILE

FOOTJOY PRO/SLX Showcase Custom photo zone drawing app · LED wall integration

On a new golf shoe, draw your own PRO/SLX