CASSCOOL Summer Pop-up
Interactive Experience Systems

A pop-up on Hongdae’s streets,
with experiences across three spaces

In summer 2023, Cass opened the CASSCOOL main pop-up and nearby Lemon Squeeze pop-up on Jandari-ro, Hongdae. The main venue connected a parking-area Cool Lounge, first-floor Play Zone and second-floor Art Can Zone. KNOVCOMPILE planned, developed, produced and installed the Art Can experience and street-facing window LED, trampoline photo zone, and Lemon Squeeze turntable video booth across these spaces.

Parking-area Cool Lounge 1F 2F Street B Jump Photo Zone A Window LED A Drawing stations A Print Zone A LED Photo Zone

Parking-area Cool Lounge 1F 2F Street B Jump Photo Zone A Window LED A Drawing stations A Print Zone A LED Photo Zone

Enlarge: Second-floor Art Can Zone

How the experience unfolds

Photos and drawings,
on your own Art Can

Scan the pen display’s QR code to upload a photo, then decorate your can cover with a nickname, brushes and stickers. As you draw, a 3D can wearing your design rotates in real time on the portrait screen behind you. The Print Zone produces a can-sized label to wrap around a real Cass can. Scan the label’s QR to download your 3D can video.

1. 
   Upload your photo by QR

   Scan the QR with your phone to send a photo to the pen display.

2. 
   Your drawing, instantly on a 3D can

   Your nickname, brushwork and stickers appear immediately on the 3D can behind you.

3. 
   Print a label, wrap your can

   Your finished design becomes a can-sized label to wrap around a real can and take home.

Your Art Can design,
on a giant LED screen

At the upstairs LED Photo Zone, select your design on a tablet and pose before a giant 3D can. On the street-facing window LED, four designs selected through the admin website rotate as 3D cans, while two cameras outside the building bring passersby into the screen alongside them.

1. 
   Select your design on the tablet

   Use the upstairs tablet to choose your design for the LED screen.

2. 
   A giant can in the LED Photo Zone

   Take a photo in front of your design on the giant 3D can.

3. 
   The street-facing window LED

   The first-floor window LED combines four selected designs with passing visitors.

From photo upload, drawing and 3D preview to label printing and LED output on both floors,
we connected the entire experience through one application and server.

The instant you jump,
in four frames

An octagonal netted trampoline stood in the parking-area Cool Lounge. A wall-mounted overhead camera looked down as staff triggered the shutter by remote at the moment of the jump. Photos appeared on the adjacent kiosk. Visitors chose four, which were combined, sent to the server and made available by QR download.

1. 
   Capture the moment of the jump

   Staff use a remote to capture the jump from the wall-mounted camera above.

2. 
   Choose four photos on the kiosk

   Choose your favorite four photos from the kiosk preview.

3. 
   Download your four frames by QR

   Your four selected photos become a collage to download by QR.

Camera control, photo selection, collage creation and delivery
were connected through a single kiosk.

Spinning movement and expressions,
in one video

At the nearby Lemon Squeeze pop-up, a turntable stood in the middle of a yellow room. Step on, hold the handle and spin as the ceiling camera records 15 seconds from above. The kiosk presents three clips—0–5, 6–10 and 11–15 seconds. Your chosen clip is uploaded for QR download as a portrait video.

1. 
   15 seconds on the turntable

   The ceiling camera records 15 seconds while you spin.

2. 
   Choose one of three clips

   The kiosk splits the recording into three clips for you to choose from.

3. 
   Download the portrait video by QR

   Your chosen clip is uploaded for QR download as a portrait video.

We built the turntable filming booth,
connecting recording, splitting, selection and delivery in one kiosk flow.

From input
All the way to a take-home result

On-site documentation

On-site documentation video