Benetton × TUKATA
Photo kiosk
BENETTON MARKET with TUKATA · Y173, Seongsu
2023.04.22—04.29
A photograph from a colorful market.
Take home a shared moment in a branded print.
Choose a color,
become the star of the market.
A pop-up market brings Benetton’s colors together with TUKATA’s FARM and BLUE characters. Visitors pose in two settings filled with vegetable and seafood plush toys and shopping carts, then receive a print of the moment.
The market you explore
becomes your photo setting.
After exploring the market, visitors choose a backdrop in one of the two photo zones. A print desk beside the booths connects the shoot to an on-site print pickup.

FARM · BLUE Photo zone
Choose a backdrop and props
Pose for the camera
PRINT desk
Receive your photograph
as a custom print
From striking a pose
to holding a photograph.

01Enter the setting
Stand with your favorite props in the FARM or BLUE market.

02Face the camera
Look at the lens in front of you and pose for the photograph.

03A keepsake photograph
Receive a print framed by the market’s colors and characters.
Pick up a prop. Smile together.
A moment ready to become a photograph.
Visitors pose freely with market props while a front-facing camera captures the scene. The remotely controlled photo kiosk connects to the printing system to deliver a finished photograph on site.

A camera positioned for each booth, with remote capture
Frames featuring FARM and BLUE colors and characters
Captured images paired with custom photo paper
Take the market’s colors
home in your hands.
FARM green, BLUE blue, and a photograph surrounded by TUKATA characters. The backdrop and print design continue into one another, keeping the impression of the pop-up within each visitor’s photograph.
The market beyond the photograph
Credits
- Client
- BENETTON
- Event
- BENETTON MARKET with TUKATA
Y173, Seongsu · 2023 - Remote photo kiosk fabrication
Custom photo paper printing - KNOVCOMPILE
- Photograph of visitors at the PRINT desk
- Y173


