Benetton × TUKATA
Photo kiosk

BENETTON MARKET with TUKATA · Y173, Seongsu
2023.04.22—04.29

A photograph from a colorful market.
Take home a shared moment in a branded print.

Client
BENETTON
Year
2023
KNOVCOMPILE's role
Remote photo kiosk fabrication
Custom photo paper printing
FARM photo zone with a cart full of vegetable plush toys

Choose a color,
become the star of the market.

A pop-up market brings Benetton’s colors together with TUKATA’s FARM and BLUE characters. Visitors pose in two settings filled with vegetable and seafood plush toys and shopping carts, then receive a print of the moment.

FARM · Vegetable characters and green photo zone
BLUE · Sea characters and blue photo zone

The market you explore
becomes your photo setting.

After exploring the market, visitors choose a backdrop in one of the two photo zones. A print desk beside the booths connects the shoot to an on-site print pickup.

Spatial model showing the rear market display, two front photo zones and print desk

FARM · BLUE Photo zone

Choose a backdrop and props
Pose for the camera

PRINT desk

Receive your photograph
as a custom print

PRINT desk beside the photo booths

From striking a pose
to holding a photograph.

  1. Overview model: enter the setting

    01Enter the setting

    Stand with your favorite props in the FARM or BLUE market.

  2. Overview model: face the camera

    02Face the camera

    Look at the lens in front of you and pose for the photograph.

  3. Overview model: a keepsake photograph

    03A keepsake photograph

    Receive a print framed by the market’s colors and characters.

Pick up a prop. Smile together.
A moment ready to become a photograph.

Visitors pose freely with market props while a front-facing camera captures the scene. The remotely controlled photo kiosk connects to the printing system to deliver a finished photograph on site.

Illustration of visitors posing with props and the resulting green and blue prints
Filming

A camera positioned for each booth, with remote capture

Print design

Frames featuring FARM and BLUE colors and characters

On-site printing

Captured images paired with custom photo paper

Camera facing the booth
Photos printed on site

Take the market’s colors
home in your hands.

FARM green, BLUE blue, and a photograph surrounded by TUKATA characters. The backdrop and print design continue into one another, keeping the impression of the pop-up within each visitor’s photograph.

FARM and BLUE: two custom print designs

The market beyond the photograph

Benetton Market at Y173 in Seongsu
Colors and characters continue outdoors.
Scenes from the BLUE market
Visitors at the PRINT desk

Credits

Client
BENETTON
Event
BENETTON MARKET with TUKATA
Y173, Seongsu · 2023
Remote photo kiosk fabrication
Custom photo paper printing
KNOVCOMPILE
Photograph of visitors at the PRINT desk
Y173