Disney Korea · 2024

Alien: Romulus Pop-up
Responsive space and photo experience system

Lotte Cinema World Tower, 5F · August 9–22, 2024

Into a space station with only a flashlight.
The space responds to your steps, and a photo captures your surprise.

Client
Disney Korea
Agency
FIG
KNOVCOMPILE's role
Spatial sensing linked to video, lighting, flashlights and automatic doors
Reaction photography · Kiosk · Photo printing · QR downloads
An encounter with the Alien in red light

Turning cinematic fear into an experience

When the space responds,
the audience becomes part of the film

Ahead of the release of Alien: Romulus, visitors explored a space station. Screens, lights and automatic doors responded to their movements—even the flashlights in their hands flickered. At the end, they took home a photo of their own reaction.

Location and space

In the middle of a cinema,
an entrance to a space station

Lotte Cinema World Tower→5F→Between the escalators
Pop-up entrance between the escalators

Between two escalators, along a long corridor

EscalatorEntryExploration corridorAlien encounterPhoto collection
01 Enter with a flashlight02 A corridor of responsive screens and light03 Alien encounter · Reaction photography

Experience flow

From exploration to collecting your photo

  1. Explore with a flashlight
    Explore with a flashlight
  2. Encounter the Alien · Capture the moment
    Encounter the Alien · Capture the moment
  3. Print your photo · Save via QR
    Print your photo · Save via QR

01 · Entry

The door opens, and the experience begins

Enter with a flashlight, and a space-station corridor appears beyond the automatic door.

From cinema to space station: entering the pop-up
Waiting to explore
Through the door with a flashlight

02 · Exploration

Screens and light change with each step

Video and lighting respond to movement in the corridor. Visitors illuminate the darkness with their flashlights as they explore the space station.

Exploring the corridor with a flashlight
A flashlight cutting through the dark
The blue-lit exploration corridor
A visitor holding a flickering flashlight while passing a video window

The response continues in your hand

As you get closer,
your flashlight flickers too

The tension of approaching the Alien
extends to the light in your hand.

Changing video windows and audience reactions
Video window on the corridor wall
Visitors reacting to changing visuals
A flashlight flickering in sync with the experience
Video presented as a space-station window

03 · Encounter

The Alien beyond the door,
capturing the expression of that moment

The automatic door opens to reveal the Alien. A camera captures the audience's reactions.

The moment visitors face the Alien beyond the door
The Alien revealed as the door opens
Reactions captured in red light
Capturing visitors' startled reactions to the Alien

Surprise becomes a photograph

Staging and photography
become one experience

Audience movement, the space's response,
and the expression of that moment connect.

Alien details revealed by the lighting
The Alien right before your eyes
Form revealed through light and shadow
Visitors facing the Alien
A close encounter with a creature from the film

04 · Photo collection

A moment of surprise,
a memory to take home

Visitors select and print their photos at the kiosk. Scanning the QR code on the print also saves the image to their phone.

Choosing and collecting a photo at the kiosk
Selecting your photo from the experience
Printing a moment from the experience
  1. Select · Print
    Select · Print
  2. Download via the printed QR code
    Download via the printed QR code
Scan the printed QR code to save the image to your phone
A souvenir photo to keep
The photo saved to a phone

Event film

People entering the space station

Alien: Romulus pop-up event film

Credits

Client
Disney Korea
Agency
FIG
Responsive space · Photography · Printing system
KNOVCOMPILE
Official event film · Excerpts · Stills
20th Century Studios Korea